IRI | Virtual Shopping™ | for Retailers | Consumer-Centric Retail Execution

Solutions for Retailers
Consumer & Shopper Relationship Mgmt
Consumer-Centric Retail Execution
- Apollo Designer Workstation
- Apollo Space Management
- Apollo Total Store
- Apollo Web Publisher
- Assortment Planning
- Category Planning
- Perishable Service
- Retailer - Manufacturer Collaboration
- Virtual Shopping

Datasheet: Virtual Shopping (pdf)

Virtual Shopping™

IRI Virtual Shopping™ studies help retailers and manufacturers understand consumer in-store behavior through a web-based virtual shopping experience. The virtual environment allows shoppers to pick up, rotate, put back, and purchase products just as they would in a real store. It has an extremely high degree of flexibility – unlike in-store intercepts which require significant effort and cost to change shelf sets or packaging. IRI combines the speed and efficiency of the virtual store intercept with the longitudinal tracking data of the IRI Consumer Network™ panel, allowing you to target specific shoppers of interest. Thanks to the latest and greatest virtual shopping technology, you gain increased sample sizes and cost efficiency while simultaneously decreasing the time it takes to get results.

Understand how shoppers make purchasing decisions

Develop in-store strategies that leverage attributes proven to impact consumer choice

Increase ROI by effectively influencing selection at the final point in the decision-making process: the store shelf

For more information, contact IRI at 1-866-262-5973 or contact us by email.

	Pre-select the consumer or shopper groups most important to you based on a long history of tracked behavior.
	Analyze response differences by group and link survey responses to real-life behavior.
	Assess the effectiveness of a plan-o-gram change, product pricing, at-shelf ads such as shelf talkers, or other merchandising efforts.


See how a panelist would shop virtually using one of the plan-o-grams for a retailer in which they already shop.