 |  | Category Planning™ |  |
| The IRI Category Planning™ solution is an enterprise software solution that brings together all the data sources you need to help your team perform a full assessment of the category. With it, you can take into account all factors and sources that can affect performance, including internal financial metrics, market share and opportunity gaps, customer loyalty and penetration, and consumer bias. The solution supports multiple hierarchies empowering you to view and assess pieces of information differently, such as by your traditional product classification, or by store clusters, customer segments, or product attributes. The IRI Category Planning solution is integral to giving retailers the power to become more consumer-centric by automatically assigning roles to assist in building strategic and tactical plans, and to build them by store cluster. With it, you can assign the right role to each category based on the target consumer base. It even lets you assign different roles for different store clusters, to account for the reality that a category may not be a “destination” category in every store. The solution allows you to build your scorecards top-down or bottom-up to fit your unique strategies by category and store cluster. The IRI solution does more than just bring the disparate data sources together for assessment. It continues to integrate and monitor actual performance, compare the results against your plans, and alert you when actual performance is not tracking to hit your target goals – giving you time to re-adjust your tactics and still outperform your competition.
For more information, contact IRI at 1-866-262-5973 or contact us by email. |
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