IRI | Shades of Green Segmentation | for Retailers | Consumer & Shopper Relationship Mgmt

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- Shades of Green Segmentation
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Datasheet: Shades of Green Segmentation (pdf)

Shades of Green Segmentation

In partnership with TNS, the IRI Shades of Green Segmentation is a service which helps you monitor category and brand purchasing dynamics across a wide spectrum of green attitudinal consumer segments. Through this service, IRI has integrated TNS’ ‘Shades of Green’ segmentation methodology into the IRI Consumer Network panel. ‘Shades of Green’ rates consumers by their attitudes towards environmental issues and motivation to purchase green products. The IRI Consumer Network is a consumer panel that demographically reflects the U.S. consumer base and provides data on purchase patterns, product selections, trip missions and related information. By applying the TNS’ ‘Shades of Green’ segmentation methodology to the IRI consumer purchase panel, you will be able to track purchasing habits across key green segments of interest to your brand.

Connect your green marketing efforts to actual purchasing behavior among key green consumer segments.

Adapt your green strategy and messaging to effectively reach core green consumers and identify new opportunities to target underserved green consumer segments.

Get the most out of your green marketing by focusing your efforts on the green consumer segments most important to your brand and the activities and messages which will influence their purchasing behavior.

For more information, contact IRI at 1-866-262-5973 or contact us by email.

	Gauge shopper reaction to featured ‘green’ in-store marketing
	Monitor consumer purchase behavior across green product lines
	Track conversion rates and loyalty across segments
	View survey findingsacross eight distinct segments: Eco-Centrists, Respectful Stewards, Proud Traditionalists, Frugal Earth Mothers, Skeptical Individualists, Eco-Chic, Green Naives and Eco-Villains