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Private Label Drivers™ 

IRI Private Label Drivers™ is a retailer-focused solution that first assesses where the opportunities are, and then prioritizes the key marketing and merchandising opportunities and attributes to increase the value of your private label portfolio. It provides you with fact-based and actionable insights to improve your strategic understanding of private label products and empowers clear focus on growth opportunities. Private Label Drivers employs a phased approach, starting with a complete diagnostic of your private label business from both a sales and a customer perspective. The diagnostic is followed by a recommended set of in-depth solutions for you to drive high potential opportunities.

See
Your greatest opportunities for private label growth

Act
Quickly drive private label development decisions

Win
Grow both private label brand and total category sales

For more information, contact IRI at 1-866-262-5973 or contact us by email.

Features

Year-on-year trend analysis including identifying the direction of overall private label offerings in comparison to competition
Insight to private label growth categories
Measurement of changes in your consumer base and their purchase dynamics

See competitive private label product performance

See competitive private label product performance

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