IRI | Price and Promo Drivers™ | for Retailers | Consumer & Shopper Relationship Mgmt

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Datasheet: Price and Promo Drivers (pdf)

Price and Promo Drivers™

IRI Price and Promo Drivers™ is a retailer-dedicated modelling and monitoring solution that quantifies price sensitivity and promotion response to support decision making. Price and Promo Drivers helps organizations develop profitable pricing and promotions by understanding the tradeoffs across various strategies for individual products or categories. The automated model statistically defines your competitive set and tests for price thresholds and gaps. It also provides the tools and support to help you focus on real sales drivers and develop better trade management strategies.

The dynamics that drive price and promotional sensitivity to better understand the marketing planning process

Use model informed insights to build successful trade promotion and pricing strategies and tactics

Deliver higher sales lifts and better ROI by deploying only the highest impact price and promo scenarios

For more information, contact IRI at 1-866-262-5973 or contact us by email.

	Learn about the underlying drivers of volume and share for your products and categories
	Determine the optimal pricing and promo strategies for your categories
	Select the right balance of promotions to run for given categories
	Monitor and respond to competitive pricing and promotional strategy changes


Gain insights into base price elasticity