| The Healthcare Report explores the broad impact of current healthcare marketing initiatives across channels
and retailers to identify which of these initiatives appear to be resonating with consumers and creating a measurable impact on store performance. Specifically, the report uses IRI market intelligence, shopper attitudinal surveys, in-depth retailer interviews, and best-in-class case examples to assess the impact of three specific healthcare-related initiatives on the retail industry today: - In-store wellness clinics
- Generic prescription promotions
- Medicare Part D marketing
To purchase a copy of the complete report or for more information, please contact:
Sean Seitzinger
sean.seitzinger@infores.com
678-613-1427 
New perspectives on what is working and what is not across emerging healthcare marketing initiatives
Gain key insights driven by IRI RxPulse shopper data to support high impact healthcare initiatives that can be implemented with improved retailer and manufacturer collaboration
Leverage total health and wellness excellence as a strong platform for total store sales growth and to provide a critical shopper-focused point of differentiation
For more information, contact IRI at 1-866-262-5973 or contact us by email. |
