The IRI Customer Analytics Suite™ is a collection of offerings that marry advanced, proprietary and well-tested modeling techniques with the art of practical business application. It relies on a collaborative process to develop an integrated segmentation framework that is customized for your business. The IRI Customer Analytics Suite helps you take the first steps to become a truly customer-driven organization by incorporating the following five areas: - Customer segmentation
- Trip missions
- Trip opportunity
- Store clustering
- Investment analysis, Roadmapping and KPIs
The layers of customer behavior and motivation in a simplified, easy way
Mobilize your entire company towards the goal of integrated customer-driven decision making
Identify the triggers that drive customer loyalty and develop a consistently satisfying shopping experience at every touch point
For more information, contact IRI at 1-866-262-5973 or contact us by email. |
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 | Customer Segmentation: multi-dimensional view of your customer base | | Trip Missions: includes information about the different shopping occasions that your customers take | | Investment Analysis: helps identify investment and divestment opportunities by customer segment, trip mission and store clusters |
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