IRI | IRI Consumer Network™ | for Retailers | Consumer & Shopper Relationship Mgmt

IRI Consumer Network™

The IRI Consumer Network™ is a consumer panel that provides a clear picture of consumer behavior so that sales and marketing professionals can continually adjust strategies to focus on the consumer dynamics that drive brand and category performance. Unlike other consumer panels, the IRI Consumer Network makes it easy for panelists to report complete and accurate data by simplifying the scanning process. Through recent panel expansion initiatives, IRI has gone beyond the conventional purchase panel to reveal a host of new, more accurate insights. Through targeted and differentiated expansion, IRI has strengthened the core panel by increasing not only the number of scanners, but the number of markets, retailer marketing areas, competitive retailer marketing areas, and types of consumers it includes. Improvements to data quality ensure that you see the most accurate coverage and trends. Total consumer view, a new platform which focuses on every aspect of the consumer, ensures that you get insights on your consumer from more angles and depths. In addition to the insights provided by the IRI Consumer Network, IRI gives you the ability to include insights from key partners including Acxiom and SPINS, broadening your perspective on the consumer’s world. By taking the leap into the next generation of consumer insights, IRI opens a new world of opportunity for your business.

A complete perspective of the consumer with improved visibility into outlets, markets, and consumer groups giving you comprehensive coverage of trends and items across more categories and more channels

Utilize the best methodology and most comprehensive analyses to make empowered business decisions that are based on real time market data and trends

Give your brands the best marketing support possible by knowing which consumers to focus on and how to reach them most effectively

For more information, contact IRI at 1-866-262-5973 or contact us by email.

	Increased coverage includes additional ScanKeys, more releasable markets, and over 380 retailer marketing areas
	Additional information on segments beyond the traditional grocery drug store and mass merchant segments
	Aligned panel data with point of sale data to significantly improve and stabilize coverage and trends between panel and store data
	Cultivated key consumer relationships meet consumer needs better than your competitor


Understand your consumer from all angles