IRI | IRI Builders Suite™ | for Retailers | Consumer & Shopper Relationship Mgmt

Datasheet: Builders Suite (pdf)

IRI Builders Suite™

For anyone needing consumer insights, seeking opportunities to convert category traffic into real dollars, or defending shelf space, the IRI Builders Suite™ has the tools you need for success. The Builders Suite is an easy to use integrated tool that supplies you with insights into consumer behavior by integrating panel, store, and demographic data. Whether you want to analyze demographics and purchasing behavior, assess which retailers consumers favor for your category, or identify your greatest traffic-building opportunities, the Builders Suite will help you understand the market environment, discover category opportunities, and link your brand to those opportunities. A variety of delivery options allow you to access these actionable insights using the method that best suits your business. The Builders Suite is comprised of five business oriented modules: Account Traffic Builder, Consumer Insights Builder, Category Loyalty Builder, Account Demographic Builder, and Account Loyalty Builder.

Uncover opportunities to increase category traffic, appeal more effectively to shoppers on a retailer-specific level, improve your brand’s visibility, draw more profitable buyers, and ultimately improve loyalty within the store

Make intelligent decisions to use in strategic planning, focus category dollars where they have the most benefit, and implement successful marketing strategies

Draw a larger consumer base of heavy loyal buyers

For more information, contact IRI at 1-866-262-5973 or contact us by email.

	Use Account Traffic Builder to establish which categories have the greatest traffic opportunities and how that translates into revenue
	Use Consumer Insight Builder to effectively track variation of purchase behavior across brands in specific outlets
	Use Category Loyalty Builder to identify consumer retail preference, and reveal the buying power of your heavy category buyers
	Use Account Demo Builder to discover the demographic profiles of retailer shoppers
	Use Account Loyalty Builder to evaluate the loyalty of a retailer’s shoppers


Learn Who Buys What