The IRI “Private Label Report:  Understanding Emerging Trends and Key Success Factors in Private Label” is a forward-looking, thought-provoking analysis that incorporates current viewpoints from consumers, retailers and both private label and branded manufacturers. The report will empower retailers to develop an effective action plan by equipping them with the following:

• New insights on how consumer attitudes towards private label are changing, and what it will take to be successful in the future.
  
• Perspectives from retailers and manufacturers into what is working and what is not working within private label innovation, pricing, merchandising, and promotions
• The ability to compare and contrast private label approaches with a series of case examples taken from best-in-class private label retailers
• Performance benchmarks to measure a retailer’s own performance against best-in-class retailers within their own channel as well as other channels

New perspectives on private label topics from nearly 700 consumers as well as retailer and manufacturer executives

Use what you learn to implement high impact private label programs across traditional and non-traditional channels

Leverage private label excellence as a strong platform for center store differentiation and sales growth

For more information, contact IRI at 1-866-262-5973 or contact us by email.