As consumers and shoppers drive greater influence over the industry, improving your understanding of their drivers, preferences, loyalties, habits and concerns, is integral to delivering unique and innovative products and store formats that satisfy them. New perspectives are required to understand the differences between individuals that may, on the surface, appear to be very similar, when in truth where they shop, what they buy and what they respond to are polar opposites. IRI provides a suite of solutions that help you increase your knowledge of consumer segmentation, improve understanding of trip missions and use your marketing and merchandising strategies to truly connect with shoppers and consumers. This suite of solutions includes the following:

• Baby Boomers Report is a study that allows retail and manufacturing executives to understand, benchmark and predict baby boomer shopping trends.
• Builders Suite is an integrated tool that supplies you with insights into consumer behavior by integrating panel, store, and demographic data
• Consumer Decision Maps provide both the UPC- and segment-level insights you want at the price you need
• Consumer Network is a consumer panel that provides consumer behavior data so that sales and marketing professionals can create new strategies
• Customer Analytics Suite is a collection of offerings that marry advanced, proprietary and well-tested modeling techniques with the art of practical business application.
• Healthy Kids Report is a study which uncovers emerging health trends for kid-driven food and beverage categories
• Healthcare Report explores the broad impact of current healthcare marketing initiatives across channels and retailers
• Panel Personicx Profiles are a series of custom reports that will help you define your consumer target and develop a robust portrait of that target
• Perimeter Drivers is a retailer-focused solution that provides you with fact-based, analytical-driven insights to improve strategic understanding of perimeter displayed products
• Perishable Drivers is a retailer-focused analytical solution that provides you with fact-based, model-informed insights
• Price and Promo Drivers is a retailer-dedicated modelling and monitoring solution
• Private Label Drivers is a retailer-focused solution that first assesses where the opportunities are, and then prioritizes the key marketing and merchandising opportunities
• Private Label Report is a forward-looking, thought-provoking analysis that incorporates current viewpoints from consumers, retailers and both private label and branded manufacturers
• RxPulse Net is a web-based reporting tool that empowers retailers and manufacturers to better leverage the pharmacy
• Shades of Green Segmentation is a service which helps you monitor category and brand purchasing dynamics across a wide spectrum of green attitudinal consumer segments.