Private Label Report

Understanding Emerging Trends and Key Success Factors in Private Label

With sales of private label products in the United States at nearly $50 billion per year, retailers are placing an ever-increasing amount of emphasis on developing private label brands to drive sales growth, particularly in the center store. Unfortunately, many retailers’ private label strategies are not rooted in a solid understanding of changing consumer attitudes and do not take advantage of key success factors being utilized by best-in-class private label retailers.

“The IRI Private Label Report: Understanding Emerging Trends and Key Success Factors in Private Label” is a forward-looking, thought-provoking analysis that incorporates current viewpoints from consumers, retailers, and both private label and branded manufacturers. The report highlights emerging consumer trends, reviews key success factors and identifies opportunities, so that progressive retailers can develop a broad action plan to optimize private label performance.

About the Report
Findings presented in “Private Label Report: Understanding Emerging Trends and Key Success Factors in Private Label” are based upon an extensive analysis of a new consumer on-line survey of nearly 700 private label shoppers, trade interviews with retail and manufacturing executives as well as data from the IRI Consumer Network™ household panel and InfoScan® retail tracking service.

To purchase a copy of the complete report or for more information, please contact:
Sean Seitzinger
sean.seitzinger@infores.com
678-613-1427