The British are Coming!  The British are Coming! 

U.K. retailer Tesco will be rapidly opening stores in the Southwest U.S. in the coming months and the number of U.S. stores could eventually grow to 10,000!  How will this impact your business?  What do you need to know today in order to respond?

IRI has completed an extensive study of Tesco’s U.S. strategy, competitive tactics, and the expected impact of their new stores on local competition, including:

• In-depth research on Tesco’s U.S. small store format, Fresh & Easy Neighborhood Market
• Site-specific demographic and competitive retail business profiles
• Category-specific competitive store cluster performance assessment around expected Tesco stores sites

The study is a forward-looking, action-oriented analysis that focuses on why Tesco is coming, how they are selecting their real estate sites, what consumer segments and shopping trips they will be competing for, and how they will tailor their in-store assortment and to reach these consumers.

Understand the expected impact of Tesco’s entry into the U.S. market on your business in all major retail channels.

Key insights and implications on the new Tesco banner for food, drug, mass, and supercenter formats.

Channel-specific recommended actions steps outlining what you can do today to protect your shopper base.

For more information, contact IRI at 1-866-262-5973 or contact us by email.