IRI | In-Store Solution Suite™ Shelf View | for Manufacturers

Datasheet: In-store Solution: Shelf View (pdf)

In-Store Solution Suite™ Shelf View

The IRI In-Store Solution Suite™, Shelf View, is an audit-based service that delivers to you detailed distribution, placement and facing information to help you understand the key in-store drivers of your product’s performance. It combines an industry leading standardized scan-based collection process, with superior back-office analysis capabilities and IRI InfoScan® volumetric data to provide you with in-store observations of the highest quality, timeliness and accuracy in the industry. The Shelf View service is designed to provide CPG manufacturers with a thorough understanding of retail execution compliance, category space to sales relationships, and impact of new product entries – and associated section shifts – on your business. You can then use this in-store observational data with your retail business partners in a consultative manner, to maximize your on-shelf presence. The Shelf View service provides you with a critical competitive advantage in the industry: an accurate measure of quality and quantity of shelf presence. When integrated with your volumetric data, you will also have a much-needed cause and effect analysis. This will empower you to consult with your retailer partners at an entirely new, fact-based level, and ultimately, gives you the ability to grow your business profitably.

Facings, footage and shelving activity at a granular level, and how you are performing against key category competition.

Use facts to understand the performance of your marketing initiatives and to build a roadmap for detailed action that leverages key on-shelf drivers and ensures you are represented optimally at the shelf

Improve your on-shelf execution retailer by retailer and drive your overall profitability and performance

For more information, contact IRI at 1-866-262-5973 or contact us by email.

	Drastically improve your visibility to actual shelving conditions in retail stores
	Develop detailed category management insights and recommendations
	Understanding the footage, capacity, and placement of your product, you will be well-positioned to work consultatively with your retail partners
	Differentiate yourself within the CPG industry


Receive detailed distribution, placement and facing information to help you understand the key in-store drivers of your product’s performance - then use this information to impact your customer's final purchase