Customer-centric retailing solutions that improve business decision-making for both retailers and their CPG partners

IRI Loyalty Analytics™ deliver a program, the people and the processes that fuel comprehensive decision-specific insights enabling a best-of-breed Customer-Centric Retailing (CCR) solution. We create retailer-manufacturer collaboration based on customer-level transactions and incorporating customer-driven segmentations, such as those provided within the IRI Customer Analytics™ Multi-Segmentation Framework. 

CCR program analytics are organized into the following eight decision modules corresponding to each of the major types of decisions and provide a logical structure for leveraging the solutions in practice to address real business issues.

• Assortment Management
• New Products
• Promotion Analysis  
• Pricing Analysis
• CRM Targeting
• Scorecarding
• Diagnostics
• Profiling

Learn customer insights from purchasing patterns and trends from millions of customer histories, all delivered through refined analytics and organized by type of decision.

Collaborate between the retailer and manufacturer with new understanding from customer-level insights to optimize merchandising and marketing decisions.

Partner within the customer-centric retailing program that achieves superior performance for both the category and the products.

For more information, contact IRI at 1-866-262-5973 or contact us by email.