IRI In-Store Solution Suite™, Front-End Benchmarking is an observational study providing you with insight into cross-category edible trends at the front-end over the past two years. This study helps you to identify and understand key consumer trends that impact retailers and your front-end performance. The Front-End Benchmarking services is designed to provide you, a manager in the CPG industry, with an understanding on a variety of topics including:

• The key front-end cross-category winners and losers by segment, brand and UPC
• Product distribution and benchmarking by individual check stand and register type over time
• Key front-end differentiators and opportunities by channel type
• Space to sales figures for your category and brands, as well as cross-category competition
• Categories that are experiencing excessive distribution voids and out of stocks
  

The Front-End Benchmarking service is designed to provide you with an accurate measure of the quality and quantity of your front-end presence. Integration with IRI volumetric data results in a more complete understanding of the optimal front-end product assortment. Since quality front-end execution is critical to building volume in high impulse categories, using the granular information provided by this service will empower you to consult with retailers on their front-end strategies at an entirely new, fact-based level.

Front-End patterns, trends and merchandising activity at a granular level, and how you are performing against both category and cross-category front-end competition

Use facts to understand the performance of your marketing initiatives and to construct and implement detailed front-end programs

Improve front-end execution retailer by retailer and drive your overall profitability and performance

For more information, contact IRI at 1-866-262-5973 or contact us by email.