In today’s consumer packaged goods arena, the consumer is truly in control.  Shopping processes have changed.  Expectations have grown.  The consumer experience is what separates those who get ahead from those who struggle to stay alive.  This reality necessitates that retailers and manufacturers collaborate to improve merchandising and execution at the store and cluster level, and work together to ensure efficient stocking levels, support for promotional activities, and shopper-friendly store plans.  IRI provides a suite of solutions that help you adjust stocking levels to demand, improve the efficiency of your store operations, proactively plan distribution status, understand and optimize sales trends and ultimately provide a shopping experience that better meets your consumer’s needs. This suite of solutions includes the following:

• Aisle View Service is an audit-based service that delivers detailed cross-category distribution and placement information
• Apollo Designer Workstation is a desktop product that uses automated procedures to dramatically improve the retail space planning process
• Apollo Space Management Suite is a collection of powerful software products that help manufacturers and retailers optimize shelf performance
• Apollo Total Store is a database-driven desktop software product that allows you to analyze store layouts and plan for space in the store
• Apollo Web Publisher is a web-based system that lets you quickly distribute planograms to their point of use
• Front-End Benchmarking is an observational study providing you with insight into cross-category edible trends at the front-end over two years
• Loyality Analytics delivers a program, the people and the processes that fuel comprehensive decision-specific insights enabling a best-of-breed Customer-Centric Retailing (CCR) solution.
• Perimeter View Service is an audit-based service that delivers a comprehensive view of perimeter merchandising execution
• Shelf View Service is an audit-based service that delivers detailed distribution, placement and facing information
• Store View is an audit based service that integrates views of how much shelf footage and sales is allocated to each CPG category
• Tesco Report is a forward-looking, action-oriented analysis that focuses on why Tesco is coming, how they are selecting their real estate sites, what consumer segments and shopping trips they will be competing for, and how they will tailor their in-store assortment and to reach these consumers.
• Virtual Shopping studies help retailers and manufacturers understand consumer in-store behavior through a web-based virtual shopping experience.