IRI Product Locator™ is a web-based tool that helps consumers easily identify stores in their local area that carry a desired product. With it, CPG manufacturers can gain a competitive advantage by creatively utilizing the internet to understand and quickly answer the “where-to-buy” questions from their consumers.  Manufacturers can use Product Locator to ensure that consumers can find new products the moment they are launched, niche products that are hard to locate, and brand extensions of existing mature items. By providing consumers with the capability of identifying new and hard-to-find items and locating them in their neighborhood, manufacturers will greatly benefit – in consumer loyalty, increased profits, and reduced costs.  Product Locator aids the consumer from your brand’s internet site and also has an interface which your Call Center  group can utilize.  It is hosted by IRI, offering clients maximum features and coverage, with minimum deployment time.  It helps you focus on the consumer and make their loyalty your strategic advantage.

Substantial consumer interest in finding new, hard-to-find, and favorite products by geography

Respond to consumer “where to buy” interest by having accurate information and store locations – both online and via Consumer Call Centers

Improve brand loyalty with key and influential consumers who are willing to buy and recommend the product to others

For more information, contact IRI at 1-866-262-5973 or contact us by email.