IRI New Product Profiler™ is an interactive tool drawing upon a new product database to empower end users to analyze the critical success factors of the strongest new product introductions since January 2002, plan your next product launch, and set realistic goals for success.  Unlike other solutions, New Product Profiler integrates key sales, consumer and media metrics to help you set realistic product goals and determine optimal marketing support.  With New Product Profiler, you can identify relevant product benchmarks to help you set realistic year one volume goals and determine the level of marketing support necessary to deliver upon those goals.

Identify which marketing factors distinguish successful products from less successful ones in your relevant categories

Develop realistic goals for your new product offering based the actual performance of hundreds of new products tracked over several years

Provide the proper marketing foundation to achieve new product success

For more information, contact IRI at 1-866-262-5973 or contact us by email.