IRI | Launch Commander | for Manufacturers | Product Innovation and Launch

Datasheet: Launch Commander (pdf)

Launch Commander

IRI Launch Commander™ is a launch management service that delivers an accurate year one sales forecast based on as little as eight weeks of data, alerting you to whether or not your brand is on track to meet its goals early in the launch process. By alerting you to key problems and opportunities quickly, Launch Commander gives you the ability to make major adjustments before it is too late. This service also empowers you to examine the impact of alternative marketing actions to get your brand back on track.

Quickly determine if your brand is on track to meet year one goals and identify opportunities and weaknesses

Adjust your marketing plan to maximize new product performance

Maximize profit margin with optimized marketing investment and give your new product the best possible odds to succeed

For more information, contact IRI at 1-866-262-5973 or contact us by email.

	Highly Accurate Analysis: Strong correlation between forecast and actual sales based on more than 500 validations
	Fast Response: Initial CCI analysis and opening weekend year-one forecast based off of as little as eight weeks of actual in-market data
	Alternative Strategy Evaluation: Impact of alternative marketing actions can be evaluated to reveal best course to get your new product back on track


See real world conditions impacting year one performance.