IRI IntroCast™ Launch Forecasting is a set of predictive tools that leverages a robust database of category-specific benchmarks to assist in new product goal-setting and trial and repeat forecasting, empowering you to track performance, validate strategy and plan corrective action to ensure new product success.

IntroCast Pre-Launch is an interactive tool that leverages the IRI benchmarking database and concept scores to provide period-by-period trial and repeat goals under various marketing scenarios, giving you the ability to easily assess whether or not the introduction is on track. This easy-to-use software guides you through the entire goal setting process. Goals are based on a period-by-period development model calibrated for your specific category and introduction type, giving you results unique to your launch.

Once you have successfully set goals for and launched your product, IntroCast Post-Launch is a model that provides accurate year one and year two forecasts using initial in-market results, providing performance insights and tools so that you can make informed decisions about alternative marketing strategies. This system uses a proven, one-of-a-kind model to predict trial, first repeat, and additional repeat rates. In addition, it empowers you to determine the effectiveness of your marketing mix by vehicle. By leveraging the expertise and flexibility garnered from 25 years of experience in analyzing new products, you are working with the most accurate new product forecasting approach in the industry.

Obtain accurate new product forecasts and real-world insights before a costly national launch

Simulate the sales impact of alternative marketing plans to determine the mix of marketing events that will result in the highest profit level

Implement marketing strategies that empower you to achieve your new product goals

For more information, contact IRI at 1-866-262-5973 or contact us by email.