IRI | Umbria Analysis | for Manufacturers | Market Performance and Brand Building

Umbria Analysis

Umbria is a technology that specializes in mining the blogosphere and other online social media to tell companies what’s being said about them, their products, their competitors, and new trends. Umbria delivers data and deep insight into consumer attitudes and behaviors coupled with recommendations for action. Umbria research is typically delivered as a subscription service with quarterly reporting that summarizes weekly findings, but can also be delivered as a one-time research, or more frequent top-line reports. Additionally, quantitative findings can be integrated into client reporting platforms or marketing models

Understand what consumers are saying to each other about your brand, your competitor, or the latest trend.

Obtain real time feedback on what consumers want and use it to drive new product innovation, marketing, and product strategies.

Use online social media to understand how different consumer segments are responding to new products, promotions, and competitive offerings, and which stores they mention.

For more information, contact IRI at 1-866-262-5973 or contact us by email.

	Displays what consumers are saying about your brand, your products, your competitors, or new trends.
	Distills conversations into insight about marketing campaigns, consumer segmentation, competitive strategies, and pricing.
	Drives innovation based on understanding consumer needs and wishes—in their own words.


View a sample Umbria screenshot