IRI TiVo Consumer Pulse™ is a consumer panel that longitudinally tracks the impact of DVR usage on purchasing behavior. Unlike some test marketing services which do not account for the increasing penetration of DVRs, TiVo Consumer Pulse analyzes the purchasing behavior of DVR households versus households in the same market without DVRs in order to determine the impact of DVR usage on purchasing behavior.

Through a partnership between IRI and TiVo, TiVo Consumer Pulse is able to uniquely combine panel purchasing data with second-by-second DVR viewing behavior data and track the effects over time. The united data serves as a platform for numerous applications and analyses of both new and established brands. The actionable insights you take away from a TiVo Consumer Pulse analysis ensure your brand will be poised and ready for drastic changes in the television landscape, before they happen.

Learn more about TiVo related services: IRI BehaviorScan DVR Powered by TiVo

The effect of DVR usage on your advertising before such technology becomes ubiquitous

Develop new, innovative marketing techniques to ensure your advertising remains relevant once DVR penetration rises

Continue to successfully reach the consumer with your brand message through proven techniques when the competition is blindsided by increased penetration of DVRs

For more information, contact IRI at 1-866-262-5973 or contact us by email.