IRI Promo Drivers™ is a solution that uses advanced statistical techniques to quantify promotion response and facilitate decision making.  Supported by an experienced team of analysts, the deliverable uses Bayesian modeling, IRI consulting and interactive end-user tools to combine years of experience with the art and the science of modeling analysis. 

This proven modeling method statistically controls for seasonality, competitive activity, and product trends to isolate the true impact of promotional efforts.  Promo Drivers provides the tools and support to help you focus on real sales drivers and develop better trade management strategies.

Understand the factors that drive promotional sensitivity to better understand the trade promotion planning process

Use accurate, model informed analytics to build successful trade promotion strategies and tactics

Deliver higher sales lifts and better ROI by anticipating the impact of various promotional scenarios

For more information, contact IRI at 1-866-262-5973 or contact us by email.