The IRI Price Promotion Simulator is a web-based software application that lets CPG and retail executives make better price and promotion decisions by providing predictive results to simulated plans. Unlike Excel based tools, it provides managers with visibility to all plans manufacturers and retailers are creating.  IRI updates on the Simulator on a monthly basis so that all the information is current, accurate and complete.

This easy-to-use tool allows users to create multiple price and promotion plans and compare these plans to determine which event offers the best return on investment. Each event plan offers flexible store-group insights to better understand business performance across multiple issues. While other applications offer rigid clustering capabilities typically only based on zip codes, the IRI Store Clustering Tool allows you to define clusters by a series of store and geographic attributes for specific stores to ensure extremely precise groupings of similar stores. It also allows you to benchmark one geography cluster against another for
powerful analysis.

Predictive scenario simulation provides visibility into price and promotion events before they occur.

Fuel creation of pre-emptive strategies that anticipate possible competitive activity.

Create more successful and profitable.

For more information, contact IRI at 1-866-262-5973 or contact us by email.