IRI Price Drivers™ is a solution that uses advanced statistical techniques to quantify price sensitivity and support model-informed decision making.  Price Drivers applies Bayesian modeling, IRI consulting, and interactive end-user tools to merge the expertise, the art of analysis, and the science all into one deliverable.

Price Drivers helps organizations develop profitable pricing by understanding the trade-offs across various pricing strategies for individual brands or brand portfolios.  The automated model statistically defines your brand’s competitive set and tests for price thresholds and gaps. It then quantifies the relative importance of your own price versus your competition’s base and promoted prices, all while controlling for seasonality, trend and environmental factors.  Finally, IRI consultants put this information in context, make actionable business recommendations, and offer delivery via an optional interactive tool.

The implications of pricing actions at a brand or portfolio level

Strategically allocate and designate pricing action across the portfolio and over time

Use pricing strategy to grow your share and margin, and beat the competition

For more information, contact IRI at 1-866-262-5973 or contact us by email.