IRI | MarketInsight™ for Wal-Mart | for Manufacturers | Market Performance and Brand Building

MarketInsight™ for Wal-Mart

IRI MarketInsight™ for Wal-Mart is the industry's best solution for measuring category and brand performance in Wal-Mart, the world's largest retailer. It utilizes multiple best-in-class data sources including IRI InfoScan® store-level data and data from its 70,000 ScanKey Consumer Network™ Household panel. These sources are combined with a patent-pending data fusion methodology to remove bias from panelist reporting, creating highly accurate estimates of Wal-Mart sales. MarketInsight for Wal-Mart delivers increased visibility into competitive performance and category trends at the world's largest retailer, empowering fact-based decision making with a high level of confidence.

Brand-specific shares, category trends, and how you are performing versus your competition - and the ability to provide access to your entire organization - even when syndicated POS scanner data is not available

Accurate, fact-based support for strategic sales initiatives and cross-channel investment dollar allocation between growth and traditional outlets

Improve your distribution, product placement, revenue and profit in Wal-Mart - and outside of Wal-Mart

For more information, contact IRI at 1-866-262-5973 or contact us by email.

	Wal-Mart sales for the entire U.S. plus regions and Competitive Retail Marketing Areas for the largest retailers
	Quarterly and 52-week time periods, with back data available from the beginning of 2002
	Not dependent on retailer POS data or manufacturer shipment data


Performance Drivers - category growth or brand switching?