IRI | Drivers on Demand™ | for Manufacturers | Market Performance and Brand Building

Drivers on Demand™

IRI Drivers on Demand™ is a web-based reporting system from IRI and Marketing Analytics, Inc. (MAI) that explains period-to-period sales fluctuations by combining syndicated sales tracking data with the explanatory power of the IRI Drivers™ modeling platform. Frequent and ongoing updates ensure you always have current, actionable category sales response data at your fingertips. These continuously updated, model-based explanations of sales trends allow for quick responses to aggressive competitive behavior and give sales and marketing teams the ability to make informed pricing and promotion decisions immediately.

Understand the drivers of sales fluctuations including product elasticity, promotional activity, and competitive interaction

Draw on accurate, model-driven analyses to make relevant, informed decisions on SKU- and retailer-level marketing activity

Focus sales support on product strengths and efficiently allocate brand budgets across marketing vehicles, retailers and product groups

For more information, contact IRI at 1-866-262-5973 or contact us by email.

	MAI Coefficient Generator tool fully automates IRI sales response models to provide a comprehensive view of each modeled category
	Loaded with helpful features that empower you to view and report data in any format you choose
	Helps the CPG industry’s most influential companies achieve success through optimized pricing, promotion and marketing mix decisions


Accelerate the ability to turn data into action.