IRI | Demand Forecaster™ | for Manufacturers | Market Performance and Brand Building

Demand Forecaster™

IRI Demand Forecaster™ is a turn-key forecasting application that allows you to benefit from a proven approach to forecasting without having to build a large infrastructure to support it. IRI Demand Forecaster includes several components: understanding drivers of past demand, planning marketing support and brand strategy to drive future demand, forecasting future demand, tracking forecast versus actual performance, and updating forecasts.

The ability to leverage mix model results in an always-on predictive forecast simulator, rather than waiting 12 to 18 months to get insight on marketing effectiveness

Always on forecast scenario planning, tracking and reconciliation supports annual and mid-course marketing planning and optimization

Leverage the simulation capabilities and their potential to drive 7 to 10 percent annual improvement in return on marketing investment

For more information, contact IRI at 1-866-262-5973 or contact us by email.

	Easy-to-use and objective process improves likelihood of successful implementation and continued use.
	Supported by a modeling infrastructure that produces forecast models and forecasts in near to real time.
	cenario planning capability is always on.


View forecast and any variances with most recent actuals