IRI Corporate Brand Drivers is a comprehensive set of analytic solutions that first assesses where the opportunities are, and then prioritizes the key marketing and merchandising opportunities and attributes to increase the value of a retailer’s corporate brands portfolio.  It provides the retailer with fact-based and actionable insights to improve strategic understanding of corporate brand products and enable clearer focus on corporate brand growth opportunities.  It is a phased approach starting with a complete diagnostic of the corporate brand business from both sales and customer perspectives.  The diagnostic is followed by a recommended set of in-depth solutions for the retailer to drive high potential opportunities.

Corporate Brands Business Review™ is a Corporate Brand Drivers product that packages together a complete Corporate Brands portfolio assessment, across categories.  This product can rapidly deliver key business insights to the retailer regarding category level corporate brand performance and trends, indicating future strategic direction.  Utilizing IRI Panel and IRI Store (Scan) data, Corporate Brands Business Review analyzes past performance and consumer response to project future conditions. Utilizing IRI’s superior panel and analytical capabilities, IRI is uniquely qualified to deliver deep insights and recommendations to significantly increase the Retailer’s Corporate Brands equity position.

See where you have the greatest opportunities for Corporate Brand growth.

Act on insights that quickly drive assortment, pricing and promotional decisions.

Win by growing both Corporate Brands and total categories.

For more information, contact IRI at 1-866-262-5973 or contact us by email.