IRI | Consumer Drivers Suite™ | for Manufacturers | Market Performance and Brand Building

Consumer Drivers Suite™

The IRI Consumer Drivers Suite™ is a panel-based brand choice model designed to leverage IRI Consumer Network™ panel data in order to understand the effects of individual marketing vehicles among specific consumer groups. This approach uses point-of-sale data combined with consumer transaction and attitudinal data to bring visibility to marketing response by key consumer group. This analysis is typically an overlay to a traditional store-based response model and may be applied at a national or customer level. The Consumer Drivers Suite takes marketing response modeling to the next level by providing visibility into consumer response through actual panelist purchase behavior.

How individual consumer segments respond to specific marketing programs

Refine marketing plans and messages to reach specific consumer targets

Achieve higher return on marketing investment by motivating key consumers

For more information, contact IRI at 1-866-262-5973 or contact us by email.

	More options for segmenting customers means more flexibility in the questions that you can answer and the resulting business plans you can make
	Consumer groups that can grow brand business more efficiently are identified
	Trip mission segmentation is used to evaluate which marketing vehicles captures consumers based on their specific trip mission


Evaluate marketing elements by consumer segment