For CPG manufacturers seeking to get the most out of their internet advertising efforts, IRI comScore Consumer Online Suite is a single-source household panel that integrates unique comScore internet tracking technology with purchase data from IRI Consumer Network panelists.

Unlike other internet tracking panels, the IRI comScore Consumer Online Suite captures information on consumer behavior throughout every area of the internet.  This breakthrough new panel will reveal the relationship between consumers’ internet behavior – including site visitation, use of social networking sites, and exposure to ads and promotions – and their brand buying behavior at retail.

The actual reach and effectiveness of your online campaign

Plan your next advertising campaign with the most efficient media allocations for your brand

Optimize your ad lift and return on investment

For more information, contact IRI at 1-866-262-5973 or contact us by email.