IRI | BehaviorScan® | for Manufacturers | Market Performance and Brand Building

BehaviorScan®

IRI BehaviorScan® is an industry recognized, patented in-market testing service that utilizes small, manageable markets which allow for a high degree of control over test conditions, require minimum quantities of test product, and have relatively low marketing support costs. Unlike any other advertising test, BehaviorScan features the only targetable television system in the U.S. that can deliver alternative advertising campaigns to two or three households within the same market. BehaviorScan offers a variety of services no matter what area of innovation you need to test. BehaviorScan for TV ad testing allows you to utilize the unique IRI split-cable system for accurate results. BehaviorScan for new product testing delivers accurate forecasting as well as consumer insights to help you get sales on track. Whatever your testing need, BehaviorScan offers the superior methodology to ensure accurate, robust insights for your business.

Cutting edge quantitative and qualitative insights to accurately evaluate new products and advertising

Refine products and advertising based on actual consumer responses and insights

Ensure your national product launches and advertising campaigns are a success

For more information, contact IRI at 1-866-262-5973 or contact us by email.

	Determines if your new product and its launch strategy are on target, and yields valuable consumer insights to maximize new product success
	Only U.S. service that delivers different TV advertisements to selected homes within the same market, and reads the impact of the advertising on consumers’ actual purchasing behavior and attitudes
	Measures the impact of advertising on actual consumer behavior at the household level, empowering you to analyze advertising’s impact on brand switching and different demographic groups


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