The IRI Long-Term Drivers Consortium Study II is the continuation of a strategic analysis designed to quantify the importance of advertising, promotion, distribution and innovation to the long-term health of individual brands and on the CPG industry overall. 

The study provides a broad perspective of the drivers of brand growth and health, and provides a view of how your brand is faring relative to the rest of your category.  In addition to own-brand results, the analysis leverages quantitative cross-category results from the initial Long-Term Drivers Consortium Study to provide robust, contextual insights for your brand.  Using the study, you will be in a position to better leverage marketing strategy to improve brand health for years to come. 

Understand the drivers of long-term brand health to create strong, sustainable brands

Manage key levers and positioning to improve long-term viability and gain a sustainable competitive advantage

Grow your brand footprint by balancing short-term volume drivers with long-term strategy

For more information, contact IRI at 1-866-262-5973 or contact us by email.