Understanding how you are performing in the various markets you choose to serve is a continual challenge for Retailers and Manufacturers alike.  Determining the factors that help you establish and build your brand over time is an imperative.  Compounding these challenges is an ever changing mix of competitors and the myriad of marketing and promotional and tools that can help you get noticed.  IRI provides a suite of solutions that provide accurate market benchmarks, measurements of the return on marketing investment and forecasting capabilities, as well as highly innovative approaches that help you understand the usage of your brand, ways to build it and drive it to long-term success, and how to stay ahead of the evolving market landscape.

• Assortment Drivers is a web-based deliverable that simultaneously evaluates the impact of marketing options provided to customers for every SKU on each and every other SKU among a defined set of competing products within the category.
• BehaviorScan DVR is a service that measures the impact of DVR usage on advertising effectiveness
• BehaviorScan Testing is an industry recognized, patented in-market testing service that utilizes small, manageable markets.
• Business Performance Management (BPM) Market Insights™ automatically brings internal and external data sources into a unified data model, combining industry best practices with your organization’s unique ways of looking at data and running your business.
• Business Performance Management Market Insights automatically brings internal and external data sources into a unified data model, combining industry best practices with your organization’s unique ways of looking at data and running your business.
• Competing in a Transforming Economy is a ground-breaking study that delivers new insights into shifting consumer shopping and purchase behavior and resulting opportunities and risks for CPG manufacturers and retailers.
• Consumer Drivers Suite is a panel-based brand choice model designed to leverage IRI Consumer Network™ panel data to understand the effects of individual marketing vehicles among specific consumer groups.
• Corporate Brand Drivers is a comprehensive set of analytic solutions that first assesses where the opportunities are, and then prioritizes the key marketing and merchandising opportunities and attributes to increase the value of a retailer’s corporate brands portfolio.
• Demand Forecaster is a turn-key forecasting application that allows you to benefit from a proven approach to forecasting without having to build a large infrastructure to support it.
• Drivers on Demand is a web-based reporting system that explains period-to-period sales fluctuations.
• IRI comScore Consumer Online Suite is a single-source household panel that integrates unique comScore internet tracking technology with purchase data from IRI Consumer Network panelists.
• Long-Term Drivers Consortium Study II is the continuation of a strategic analysis designed to quantify the importance of advertising, promotion, distribution and innovation to the long-term health of individual brands.
• Market Structure is an analysis that reveals the competitive structure of a category from the bottom up.
• MarketInsight for Wal-Mart is the industry's best solution for measuring category and brand performance in Wal-Mart
• MarketView On Demand provides on-demand access to configurable, best practice reports that address the most common CPG business issues.
• Price Promotion Simulator is a web-based software application that lets CPG and retail executives make better price and promotion decisions by providing predictive results to simulated plans.
• Price Drivers is a solution that uses advanced statistical techniques to quantify price sensitivity and support model-informed decision making.
• Promo Drivers is a solution that uses advanced statistical techniques to quantify promotion response and facilitate decision making.
• TiVo Consumer Pulse is a consumer panel that longitudinally tracks the impact of DVR usage on purchasing behavior.
• Umbria is a technology that specializes in mining the blogosphere and other online social media to tell companies what’s being said about them, their products, their competitors, and new trends.