Manufacturers across the consumer packaged goods (CPG) industry are faced with a number of daunting challenges. As an executive or a manager, you are under constant pressure to increase revenues, margin and share. The key to growing your business profitably in today’s complex marketplace lies in your ability to address and anticipate the needs and wants of today’s growingly sophisticated consumers. Also critical is understanding that consumers are faced with more product choices and shopping destinations than ever before. Whether you have products in a single category, or across a broad spectrum, including shelf stable, bakery, dairy, confections, health and beauty, and beer, wine and spirits, to win, you need answers:

• How does a consumer make a decision between competing products?
• Are the point-of-purchase materials at retail positively impacting performance?
• Are product launches – both new and line extensions – hitting the mark?
  

To answer these questions, and the dozens of others like them, IRI offers a suite of solutions, which are designed to help you, a CPG manufacturer see what you’ve been missing, act faster and with greater confidence, and win at the shelf. Read on to find out more!

Market Performance and Brand Building
IRI provides a suite of solutions that provide accurate market benchmarks, measurements of the return on marketing investment and forecasting capabilities, as well as highly innovative approaches that help you understand the usage of your brand, ways to build it and drive it to long-term success, and how to stay ahead of the evolving market landscape.

Product Innovation and Launch
IRI offers a suite of solutions that can help you innovate and measure new product performance, compare it to category benchmarks, predict future outcomes and proactively maneuver to put your new product on the path you’d like it to be.

Consumer-Centric Retail Execution
IRI provides a suite of solutions that help you adjust stocking levels to demand, improve the efficiency of your store operations, proactively plan distribution status, understand and optimize sales trends and ultimately provide a shopping experience that better meets your consumer’s needs.

Consumer and Shopper Relationship Management
IRI provides a suite of solutions that help you increase your knowledge of consumer segmentation, improve understanding of trip missions and use your marketing and merchandising strategies to truly connect with shoppers and consumers.

Healthcare Rx and OTC Solutions Group provides pharmaceutical, healthcare, and consumer goods companies as well as retailers with consumer intelligence, targeting, and analytic services for the healthcare marketplace.