IRI | ShopperLink™ | for Manufacturers | Consumer and Shopper Relationship Mgmt

ShopperLink™

For both retailers and manufacturers who need to understand shopping expertise in a particular product category, IRI ShopperLink™ is an in-store study that observes consumers in the act of shopping the category, and questions them about their three roles as user, shopper, and buyer. A ShopperLink study will show you where your biggest in-store opportunity is – for example, to draw more people into the aisle, to convert more category browsers to buyers, to drive a brand switch, or to increase volume per purchase – and which marketing levers to pull to turn that opportunity into incremental sales. Unlike other types of shopper intercept studies, ShopperLink studies applies a standardized approach that has been used to study dozens of categories in a variety of retailers in the U.S. and Europe, providing benchmarks to show how one category is different from others and why it needs to be managed differently. A ShopperLink study starts with the standard IRI study design, which is refined based on your specific business issues, the categories you’d like to study, and the outlets or retailers of interest. IRI coordinates the entire execution of the study from questionnaire design to delivery of results. IRI combines the consumer survey results with other data sources – household purchase dynamics, retail sales data, ShopperLink study benchmarks, and other available research – to provide an integrated analysis of the category with actionable recommendations.

Behaviors that will help you understand shopper expertise in a specific category

Adjust marketing support to provide consumers with the right information at the right time and place

Convert more browsers to buyers

For more information, contact IRI at 1-866-262-5973 or contact us by email.

	Learn what your shopper needs to see and hear in order to buy your brand or category in a particular store
	Increase brand or retailer penetration and loyalty because you understand your consumer's needs better than the competition
	Identify opportunities to grow category sales by changing a category’s location or planogram


Quantify the impact of out-of-stock's on your brand's sales