IRI | Shopper Insights™ – Custom Analytics | for Manufacturers

Shopper Insights™ – Custom Analytics

For retailers and manufacturers who need a new way to define their target market, IRI Shopper Insights™ – Custom Analytics is a set of analyses that enable you to segment the CPG marketplace in new ways. You can segment households by demographics and psychographics; segment consumer shopping trips according to the IRI Trip Typology™; segment products based on co-purchasing patterns; and through a combination of these approaches define a target market that you can win. The foundation of this solution is the IRI Shopper Insights™ Platform, and a virtual data cube that integrates household demographics and psychographics with household purchasing behavior by type of product, type of shopping trip, and type of store. A variety of reports and analyses let you leverage this data cube to produce actionable insights and recommendations. These analyses will help you define a target market in which you have a clear competitive advantage and show you how to address that target to drive category traffic and sales.

New ways to segment the CPG marketplace by type of consumer, type of shopping trip, type of products, and type of retailer

Define unique and ownable market segments to target, and implement marketing strategies and tactics that will drive traffic and basket size

Build market share for both the retailer and the manufacturer through collaborative marketing efforts aimed at segments that both want to target.

For more information, contact IRI at 1-866-262-5973 or contact us by email.

	Determine the product assortment and merchandising strategies to attract a particular demographic
	Identify the products that are most likely to actually increase total trip spending
	Learn the products that are most likely to be purchased together, to help you design and schedule promotions that will attract the desired type of consumer and trip


Integrated insights on channels, trips, products and consumers