IRI Shopper Insights Explorer is an enterprise software solution that puts the power of shopper insights into an end user’s hands. This tool helps you analyze shopper behavior by customer segment and by retailer, with a level of detail and ease-of-use rarely seen before. With this solution, the business user can move beyond traditional high-level channel, and demographic data to a more granular view of shopper behavior that can include trip missions, customer life-stage segmentation united with product purchasing patterns.

Shopper Insights Explorer includes a variety of pre-built reports and analyses to monitor performance, identify opportunities, and drive quick actions.  The tool combines action oriented “mini analyses” with help screens in logically progressing “work steps”, supporting a simple end user process and consistent output.  Far from “frozen templates”,  the solution’s strength is empowering end users to easily create their own reports or centralized teams to publish client-customized best practice templates, depending on the work model you prefer. 

An in-depth, facilitated view into shopper behavior to pinpoint opportunities for specific retailers, specific customer segments, and specific products

Fact-based shopper understanding drives your category management initiatives and retail merchandising processes

Build preferred retail partnerships supported by new product positioning and merchandising initiatives that grow share and margin at key accounts

For more information, contact IRI at 1-866-262-5973 or contact us by email.