| IRI RxPulse Net™ is a web based reporting tool that empowers retailers and manufacturers to better leverage the pharmacy to drive incremental shopping occasions, market basket share, and loyalty among current and potential consumers. Unlike any other tracking tool, RxPulse Net offers a competitive view of the prescription marketplace at the retail level. With RxPulse Net, you now have the ability to track prescription purchases at a specific retail banner and leverage the pharmacy customer with whole store purchase behavior. Targeted marketing programs leveraging this information have a proven impact on total store sales and customer loyalty. RxPulse Net tracks IRI RxPulse Patient Panel™ data on the web to help you assess the competition, develop untapped and growing customer segments, and enhance your marketing execution. 
The value of both consumers who use prescriptions and those without a prescription need, and how to increase that value
Target critical groups of customers based on identified behaviors, medical needs and demographics
Connect pharmacy purchases to the entire store to drive revenue growth
For more information, contact IRI at 1-866-262-5973 or contact us by email. |
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 | Identify segments new to the competition, and implement marketing strategies while you quantify their effectiveness | | Drive loyalty, grow your customer base, increase your market share, and expand relationships with your most valuable customers | | Build better promotions; impact your brand and retail loyalty, enhance category or aisle performance, and increase market basket size |
| | Focus on the consumer |  |
| | Understand and act on pharmacy and wellness | |
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