For manufacturers or retailers who want a high-definition view of their target consumer, IRI Panel Personicx Profiles™ are a series of custom reports that will help you define your consumer target and develop a robust portrait of that target. These reports integrate IRI Consumer Network™ purchase data with the Acxiom Personicx segmentation and other data sources, providing insight into your target consumers’ life stage, lifestyle, opinions, interests, and media usage habits. Unlike consumer segmentation approaches that rely on census block group demographics to assign households to segments, Personicx is based on continuously updated, household specific demographics from the Acxiom InfoBase database. This makes Personicx more accurate and more actionable: households are assigned to the right segment with greater accuracy, and InfoBase tells you exactly where to find the households you want to target. Integrating Personicx with IRI Consumer Network panel data enables you to identify differences in product purchasing and retail shopping behaviors across segments, insights you can leverage to attract more sales from a particular segment.

A detailed portrait of your target consumer

Design marketing messages that resonate strongly with your target

Outsmart your competition with a media strategy that reaches your targets efficiently

For more information, contact IRI at 1-866-262-5973 or contact us by email.