IRI | MedProfiler Health and Wellness Survey™ | for Manufacturers

MedProfiler Health and Wellness Survey™

IRI MedProfiler Health and Wellness Survey™ is an annually fielded questionnaire that helps retailers and manufacturers who require more effective health and wellness related marketing campaigns to identify brand growth opportunities. The survey covers a wide variety of individual issues including health opinions, health concerns, medical conditions, diet types, allergies and lifestyles. Once you understand and effectively address prevailing health issues, you gain incremental sales for your brand. MedProfiler can be integrated with other IRI Consumer Network™ services to provide you with a complete view of your consumers’ health and wellness. It helps you take consumer insights to the next level by linking health and wellness attitudes, opinions and concerns with the purchase or non-purchase of your brands.

Emerging health and wellness trends that affect your target market

Link trends to existing products and extend your line to get the most out of the opportunity

Identify new opportunities to gain incremental sales by taking advantage of segment-targeted marketing and grow your brand

For more information, contact IRI at 1-866-262-5973 or contact us by email.

	Identify prevalent ailments and discover opportunities for your brand to provide new, sales-generating solutions
	Single out prevalent health opinions and determine which best fit with your brand and how to utilize them to attract new buyers
	Identify diet and lifestyle trends and take advantage of the emerging opportunity through positioning and line extensions


Healthcare Segment Break-out