| IRI Matched Market Testing™ is a service that evaluates marketwide programs, including increased or decreased advertising of TV, radio, outdoor or print vehicles, new coupon strategy, and the incrementality of a new line extension. Unlike informal roll and read tests which are only half as accurate, IRI offers statistical methods of selecting and analyzing test and control markets in order to ensure projectable results. Low risk and relatively low cost execution allows you to assess the value of a costly national expansion. In addition, Matched Market Testing leverages a history of 25 years of in-market testing experience across more than 1,500 tests. The IRI methodology offers the greatest number of markets and designated marketing areas (DMAs) in the industry and utilizes a statistical analysis of results, which minimizes error. With a robust set of deliverables, including impacts across brands, and recommendations, you are sure to walk away from an IRI Matched Market Test with a clear and convincing picture of your plan’s implications on your business. 
Uncover and quantify opportunities for profitable revenue growth available from marketwide advertising and marketing programs
Utilize in-market test results to make informed decisions regarding marketing budget allocation
Leverage strategies proven in test markets to increase consumer awareness, affect purchase behavior and drive incremental sales at a regional or national level
For more information, contact IRI at 1-866-262-5973 or contact us by email. |
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 | IRI statistical optimization model considers numerous variables to select the optimal test and control markets to ensure an accurate, isolated impact of test conditions | | IRI applies a statistical technique called "analysis of covariance" which identifies and adjusts for non-test related differences across markets, ensuring reliable and projectable results | | IRI analysts provide you with implications and recommendations, empowering you with a clear action plan to optimize your brand’s profit margin |
| | Analyze sales impact accurately |  |
| | Analysis of covariance increases accuracy | |
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