As current U.S. population and CPG spending trends continue, lower-income shoppers will spend an incremental $84 Billion over the next decade.  However, these shoppers are not a homogeneous group, and only micro-segmentation can uncover the real opportunities for retailers and manufacturers.

IRI has completed an extensive lower-consumer shopper study built upon:

• A four-year history of shopping behavior across five lower-income segments
• An exclusive IRI AttitudeLink™ survey of over 700 shoppers
• Best-in-class case illustrations of retailers who are winning these shoppers

The study is a forward-looking, action-oriented analysis that focuses on understanding the current and future spending shifts of key lower-income micro-segments that are driving CPG growth at retail today. The report includes cross-demographic, cross-category analysis that goes beyond narrowly-focused category reviews to provide meaningful implications and recommended action steps.

Distinct channel, category, and shopping trip purchase patterns of key lower-income shopper micro-segments and how knowledge of these patterns presents key opportunities at retail.

Fact-based support for impactful lower-income shopper segmentation, store clustering, and other initiatives that you can implement across traditional and non-traditional channels.

Leverage new insights about lower-income shopper segments to provide strong shopper-focused differentiation that enables new center store sales growth.

For more information, contact IRI at 1-866-262-5973 or contact us by email.