IRI | Inventory and Consumption Panel™ | for Manufacturers | Consumer and Shopper Relationship Mgmt

Inventory and Consumption Panel™

The IRI Inventory and Consumption Panel™ is a custom study that integrates three types of consumer behavior data – longitudinal purchase panel data, in-home inventory reports, and usage occasion tracking – to deliver unprecedented insight into the interaction among these behaviors. Only IRI puts all of these pieces together with the necessary analytic tools to measure brand and category response to specific marketing events, so that you can optimize marketing offers and scheduling to increase overall consumption.

The impact of different types of promotions on purchasing, inventory, and usage

Redesign your marketing plan to focus on pulling consumption rather than pushing sales

Increase sales by increasing total product consumption

For more information, contact IRI at 1-866-262-5973 or contact us by email.

	Learn the incidence and quantity of each product in the home inventory, and better plan marketing events, purchases, and usage
	Promote the right product quantity and focus advertising on the right usage occasions to increase your product’s consumption rate
	Know when and where a purchase was made; measure the impact of marketing on purchase timing and size


Learn new insights about your product promotions