IRI Individual User Studies™ are services that combine IRI Consumer Network® Panel data with a semi-annual survey to provide quantitative metrics on individual users. User Studies are perfect for marketers who want to target consumers of a specific age and gender. Unlike other approaches, Individual User Studies provide historical data on all brands in your category, and a full variety of measures including penetration, usage rate, and brand loyalty by age and gender segment. The studies employ a proprietary methodology to deliver comprehensive results at a syndicated service price. The standard report will help you identify underserved segments and refine your product line and marketing messages to reach them. A variety of analytic enhancements are also available.

For requests or questions directed to IRI Panel and Testing, please email: ptsmr@infores.com

Your current user and volume base by age and gender, identifying your current strengths and opportunities for growth

Redirect marketing efforts to address key growth targets

Increase your brand’s appeal to specific age and gender segments to draw buyers away from the competition

For more information, contact IRI at 1-866-262-5973 or contact us by email.