IRI | Customer Strategy Development Suite | for Manufacturers | Consumer and Shopper Relationship Mgmt

Customer Strategy Development Suite

The IRI Customer Strategy Development Suite™ is a collection of offerings that marries advanced, proprietary, and well tested modeling techniques with the art of practical business application. It relies on a collaborative process to develop an integrated segmentation framework that is customized for your business. In short, it helps you take the first steps to become a truly customer-driven organization by incorporating the following areas:

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Customer segmentation
Trip missions
Trip opportunity
Store clustering
Strategic pricing & promotionAttitudinal analysis
Investment analysis, roadmapping, and KPIs

Segmentation models are often not actionable, intuitive, or able to serve your entire business in both a strategic and tactical capacity.

Use a collection of IRI offerings that marries advanced, proprietary, and well-tested modeling techniques with the art of practical business application.

The IRI Customer Strategy Development Suite™ helps you take the first steps to become a truly customer-driven organization.

For more information, contact IRI at 1-866-262-5973 or contact us by email.

	Product affinity-based customer segmentation, share of wallet modeling within your channel and across the marketplace, and Recency, Frequency, Monetary value (RFM) modeling.
	Information about the different shopping occasions that your customers take – from restocking to a fill-in trip to an emergency stop.
	Attitudinal surveys among the IRI Consumer Network™ panel to survey segments to discern corresponding attitudes and motivators for a complete customer view.