IRI Controlled Store Testing™ is a service that accurately quantifies the effectiveness of an in-store marketing program and identifies opportunities to improve the program with far less cost and risk than a national rollout. Unlike other testing options, IRI leverages a wealth of experience in testing and analytics and a high quality data warehouse to ensure accuracy from start to finish. IRI manages all phases of the test, including in-store execution, minimizing the amount of effort required by you and your staff. Sophisticated statistical techniques are applied to the test design and analysis to ensure that you get a highly reliable outcome. With the ability to seamlessly combine highly accurate quantitative test results with robust consumer insights through Behavior Activated Research from comScore, all your in-store marketing questions are answered upon test completion.

Uncover and quantify opportunities for profitable revenue growth available from in-store merchandising, pricing, assortment and shelf set strategies

Differentiated test execution lets you assess the impact of different strategies by retailer type or sales region

Implement in-store strategies proven to increase sales

For more information, contact IRI at 1-866-262-5973 or contact us by email.