IRI | ConsumerInsight for Wal-Mart | for Manufacturers | Consumer and Shopper Relationship Mgmt

ConsumerInsight for Wal-Mart

For manufacturers engaged in partnership or category management activities with Wal-Mart, IRI ConsumerInsight for Wal-Mart is a new generation of IRI Consumer Network services that align to Wal-Mart’s unique consumer segments, category hierarchies, and geographies. Unlike typical panel data, ConsumerInsight for Wal-Mart is specifically designed to give you a view of the new Wal-Mart playing field. You will discover a crystal-clear picture of the key consumer dynamics that drive performance at Wal-Mart. Finally, you are empowered to speak the new language of Wal-Mart and partner on mutually beneficial consumer marketing initiatives.

Observe the performance of your business at Wal-Mart in the specific consumer segments, category hierarchies, and geographies defined by the retailer

Identify unique growth opportunities within the consumer groups most important to Wal-Mart

Collaborate with Wal-Mart to implement win-win sales and merchandising programs

For more information, contact IRI at 1-866-262-5973 or contact us by email.

	One perspective: see the consumer through the same lens as Wal-Mart
	Two sets of benefits: improve your business and Wal-Mart’s along with it
	Three-dimensional alignment: align with Wal-Mart consumer segments, category hierarchies, and geographies