IRI | In-Store Testing Services™ | for Manufacturers | Consumer and Shopper Relationship Mgmt

In-Store Testing Services™

In-Store Testing Services™ combined with the Behavior Activated Research (BAR) service from comScore Networks, Inc. provide an integrated analysis of sales results and attitudinal insights. BAR is a unique survey research application that combines comScore’s research expertise with the enhanced targeting capabilities of Catalina Marketing to accurately and efficiently pinpoint actual buyers and consumers of interest, and issue survey invitations at check-out. Unlike most test marketing, IRI Testing with BAR combines the superior execution and accuracy of IRI testing with unparalleled insights into consumer behavior and attitudes from comScore. BAR surveys from comScore utilize a unique methodology which targets consumers based on actual purchasing behavior. The resulting consumer and attitudinal insights are extremely valuable in improving current and future product and marketing strategy. Executing a BAR survey with a Controlled Store Test™, Matched Market Test™, or BehaviorScan® test through IRI provides a thorough analysis with actionable outcomes.

Unparalleled insight into consumer behavior and attitudes, integrated with sales results

Alter tested marketing strategy based on actual consumer behavior and attitudes

Roll out new nationwide marketing strategies that result in incremental revenue

For more information, contact IRI at 1-866-262-5973 or contact us by email.

	Identify consumers of interest to your brand – such as new product or brand buyers, brand switchers or category purchasers – and gather their reactions to your test elements
	Discover your brand’s strengths and weaknesses, improve your strategies, then implement a successful nationwide launch
	Benefit from ComScore’s consulting services and unique research applications such as BAR and vast databases of consumer behavior


Achieve maximum return on your information and market research investments